Purewater Efluentes — Project Guide

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Purewater Efluentes — Project Guide

Project overview

Brazilian B2B water treatment company (Purewater Efluentes, São Paulo). Static marketing site with ~130 product/equipment/service pages in Portuguese (pt-BR).

Dev server

docker compose up

Runs at http://localhost:4000. Uses jekyll/jekyll:4 with --force_polling (required inside Docker). Named volume jekyll_bundle caches gems between runs.

Deployment

GitHub Pages on the master branch — push triggers auto-build. Custom domain via CNAME file (www.purewaterefluentes.com.br). No GitHub Actions; GitHub Pages native build only.

Jekyll config gotchas

  • HTML is minified via compress.html layout. If something looks broken, check raw source — compression can hide rendering issues.
  • Plugins: jekyll-redirect-from, jekyll-sitemap. All via github-pages gem; no custom Ruby plugins.
  • _config.yml references website/_scss/ for SASS but that directory doesn’t exist — CSS is pre-compiled (website/theme.css).

Layouts

| Layout | Used for | |—|—| | default | General pages — navbar, jumbotron, footer, analytics | | contato | Product/equipment pages — contact modal + Product JSON-LD schema | | page | Simple content pages |

Front matter conventions

| Variable | Purpose | |—|—| | layout, title, subtitle, description, keywords | Standard on all pages | | pageTitle | Overrides <title> tag (defaults to title) | | header-style: no-jumbotrom | Hides the jumbotron header | | showBreadcrumbs: false | Hides breadcrumbs | | robots | Sets robots meta (index, noindex, etc.) |

Frontend stack

Bootstrap 3.3.7 + jQuery 1.11.3 + Font Awesome 4.5.0 — all via CDN. These are outdated but intentionally not upgraded (Bootstrap 3→5 is a breaking change, deferred). Don’t suggest upgrades unless asked.

Contact form

EmailJS handles form submission client-side (no backend required). Logic and validation in website/js/contato.js.

Analytics

| ID | Purpose | |—|—| | G-J4FTRBSX12 | GA4 measurement ID | | GTM-TSJLWNFV | Google Tag Manager container | | AW-1041562649 | Google Ads conversion ID |

Conversion tracking functions live in _includes/purewater/google-analytics.script:

  • gtagReportConversionContactForm()
  • gtagReportConversionEmailLink(url)
  • gtagReportConversionWhatsapp(url)

SEO uplift

Ongoing work tracked in uplift/seo-audit.md. T13/T14 are blocked on GTM Editor access (site owner required). See session memory for current state.

Image assets

182 images under website/images/, organised into logo/, icon/, small/, pequeno/. All content images use loading="lazy".